socks revealed
footprint revealed
flipbook revealed
Steps
Branding for "Steps" - a brand that is more about selling a moment, an experience, rather than the product itself. The goal being to remind the the purchaser where they really experience the important, intimate moments in their lives, and not forget the common item that accompanies these moments. Socks. The design is very clean and intimate, accompanied by nostalgic photographs, and an elegant hand drawn line- that is rooted from the logo itself.